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Customer Insights

With rich customer insights—and the right strategy to act on them—leaders can capture growth opportunities and solve pressing business problems. Aurisys’s Center for Customer Insight leverages a combination of customer behaviour knowledge, deep databases of insights and extensive partnerships with market-leading digital innovators.

Our unique methodology turns insights into actionable imperatives bringing immense value for our clients.

More than 75% of CEOs, presidents, and chief operating officers believe customer insight is critical to accelerating growth, but very few companies use—or even have—all the customer information available before making major decisions.

More importantly, most companies find it challenging to interpret insights and distill them into actionable and business-relevant imperatives. And despite the common misconception, customer insight programs are not just for consumer-focused organizations. B2B and B2C companies in industries from health care to energy can unlock dramatic growth through this data and achieve larger business goals.

We conduct our own quantitative and qualitative research—often using proprietary Aurisys tools and techniques, discovery and demand-centric growth, combined with state-of-the-art digital listening tools—to discover the most pertinent information related to customer behavior and thinking. We generate foundational customer insights for industries and markets that do not have institutional or syndicated information already.

Customer Experience and Highest Customer Satisfaction Scores

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Pricing, Revenue Management and Driving Significant Value

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Aurisys research shows that 80% of companies have only the most basic customer insight tools and capabilities, and they underuse what little they have. Our Center for Customer Insight team is experienced in our unique hypothesis-driven approach to converting insights into action.

We are the engine behind innovative customer-centric programs, powering our partnerships with clients in areas such as marketing, sales, and pricing. Whereas the typical approach to capturing customer insights includes research disconnected from strategy, as well as analysis that attempts to answer a given question, we carefully integrate research into broader strategic decision making and inform the most important executive-level questions.

And instead of leveraging a massive volume of data from multiple sources, our customer insight experts—consultants who bring strong business acumen to every project—prioritize the data that will best solve the problems at hand.

Leveraging digital analytics, sentiment, and reviews

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Emerging customer segments

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Customer Demand

Revenue is by far the biggest driver of total shareholder returns—in the short and long term. But half of all companies either fail to grow or destroy value in the attempt. Aurisys helps clients beat these odds by using insights about customer demand to guide their growth strategies.

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Customer Journey

Our customer journey offering helps organizations implement fundamental new ways of working and achieve next-level customer experience. Our scalable approach to end-to-end customer journeys focuses on rethinking existing, often siloed, initiatives and shifting to customer-centric value streams, agile operations, and the latest modular data and architecture capabilities.

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Customer Data in Global Markets

Consumers’ attitudes, needs, and behaviors are strongly influenced by local realities—and they’re constantly changing. Ignoring these facts can result in growth strategies that miss the mark. Aurisys’s rich stores of customer data in global markets help companies gain the insights needed to craft strategies for winning in the global consumer market.

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Marketing and Sales

The best marketing and sales organizations are centered around the customer—and rely on analytics, agile processes, and a test-and-learn culture to create more personalized experiences. For many companies, this requires transformation. Aurisys guides the way.

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Customer Success

Companies with the highest customer satisfaction scores generate twice as much shareholder value than those earning average scores. Our revolutionary approach helps clients achieve this feat—by creating an unsurpassed customer success.

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Pricing and Revenue Management

By transforming pricing, companies can drive significant value to the bottom line. Aurisys helps develop the capabilities, processes, and mindset that unlock the power of pricing—in good times and bad.

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Managing Successful Change and Profiting from Personalization

Turning a customer insight function into a source of competitive advantage isn’t necessarily about spending more. It’s about spending smarter.

Most customer insight functions report too low in the hierarchy and have too many constraints. The effort to transform CI must begin at the top.

Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.

Meet Our Customer Success Leaders

We have multiple customer insight consultants across 50 markets. They, along with industry experts, use our unique methodology to help leading companies and organizations turn their customer insights into actions that deliver value.

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